The company is founded by a business entrepreneur, entertainer and singer, named Ms Aida Elias, better known as “Mami Aida”. Mami Aida is a highly popular figure in the entertainment industry, especially in the northern states of Malaysia including the states of Penang, Perak, Kedah and Perlis.

She has performed in numerous live concerts locally and internationally, including Indonesia and Singapore. Her debut single album “Cari Pacar” has achieved top chart recognition in Radio Indonesia. She has also aired on national TV where she won the weekly singing contest of TV3 Sinaran Pasport Kegemilangan. Apart from singing, talented Mami Aida is also an actor in several telemovies of Astro TV Channel.

Mami Aida together with Mr Jeff, a seasoned professional, are both joint partners in this company. 

This company is fully registered under SSM ( Suruhanjaya Syarikat Malaysia or Companies Commission of Malaysia). As the company involves in the business of beauty products, all company’s products are fully certified by KKM (Kementerian Kesihatan Malaysia or Ministry Health of Malaysia).The company is currently operating from the states of Kuala Lumpur and Penang, dealing with regular customers, dropships, agents and stockists which are located in various parts of Malaysia and soon in the international arena